Finding freedom in healing and adventure

The mission

I’m Em, owner of Freedom on Tap, a serial traveler, beach bum, life hacker, and online business owner.

I went from just existing in my small town, uninspired, lonely, financially stuck.. to travelling the various coasts of the world empowered, inspired, expanded and FREE.


I’m deadly passionate about breaking young people free from the box society put them in and helping the planet and people on it holistically, environmentally, financially through
high impact business.

My story

I’ve always felt out of place in normal society. I’ve always known I want pure, untamed freedom.

I got my first taste on an overseas trip to Nepal in high school. The smell of incense burning, sound of Kathmandu bustling.. it was pure other worldly magic. Everything I imagined travel would be. I was only 16 at the time but I was instantly hooked on the wanderlust and adventure.

I would have to wait until I graduated high school to travel again. So I put my head down and finished school completely burning myself out in the process. Because that’s what we’re told to do right? To then go straight into a university degree we aren’t even sure we want to do? Only to rack up massive debt in the process right?

F*ck that.


I knew more than anything that travelling was what made me feel alive.

I knew life was surely meant to be more than studying full time, working a 9-5 and begging for a 2 week holiday per year. That just wasn’t something I could ever willingly agree to.

But I was also conditioned, as we all are, to think my only options were a, b or c. So I chose the most logical one still stuck in the systematic cookie cutter mindset.. a double degree in Exercise science and Business.

All my friends were studying law, accounting, med, so it made sense logically.. expect it didn’t.

Gap year

So, I took a gap year to figure myself out.

The first half I worked flat out at the local pool. I was just existing but not living. This didn’t sit well with my soul. Even if it was to fund my eventual travel. It just didn’t seem efficient.

But the time finally came and I set off to South East Asia for my first solo backpacking trip.

The things I saw and experienced in those 3 months expanded my awareness and horizons exponentially. They opened me up to what was really possible.

I realised doing what’s logical isn’t truly living. Pursuing what you’re passionate about is. So I transferred into Environmental Science, something I cared deeply about.

For the next 5 years I studied hard, worked harder, saved up, traveled, came home depressed + broke and repeated.

I earned minimum wage, I was exhausted all the time, I realised I wasn’t enjoying anything apart from my travels..

The deeper I got into the university system the more aware I became of the way we are just made to regurgitate information.. not form a single original thought.. I could literally feel the creativity leaving my body.

I was so passionate about the environment and wanted to do my part but at what cost?

The cost of.. my freedom? my creativity? my time? my happiness?

Burnout

More money, more time

We aren’t taught alternative ways to live or earn. We’re taught that mainstream jobs and structures are the only options we have.

In the final year of my degree, I realised financial abundance and stability was something I was extremely passionate about.

My whole life I’ve watched my parents stress deeply about money. Fights were frequent, any purchase was tense, I always felt guilty asking for anything, it was just yuck energy.

I realised the severe scarcity mindset my parent’s had around money. I realised I never wanted this for myself or future family.

It became clear to me that money doesn’t equal happiness but it does give you freedom to choose. And I choose more time.

I choose living slowly but spontaneously. I choose to travel frequently and adventure often.

Then the pandemic hit. Ironic hey.

Taking control

I lost my entire income in less than 24 hours whilst still living in my childhood bedroom. I had never felt so powerless. It sent me into a mental health spiral and a complete reassessment of the trajectory of my life.

I saw how fragile the system was. How replaceable I was and how irresponsible it would be to put my earning potential in someone else’s hands.

I realised that if I was ever going to achieve complete financial security and eventually freedom, while following my passion.. I needed to be the one in control.

That feeling that ‘there had to be more’ returned with potency. This was my chance to finally set myself free.

NEVER settle

I had no idea that online business was a thing, let alone one of the most lucrative industries out there.

I found the jobs we were never taught about, the jobs outside of the institutions little boxes.

I spent weeks weighing up every opportunity. I made pros and cons lists, spoke to women in the industry and realised there were plenty of decent options. However most lacked integrity and purpose.

I wanted to create freedom and wealth for myself but absolutely not if it meant compromise my passion for sustainability and the environment.

I kept searching and daydreaming while working and studying.

Daydreaming of a life where I travel seasonally, follow the sun, practice slow living, have time to focus on holistic health and sustainability while creating true, lasting wealth for myself.

Listen to the pull

One night I came across a video titled ‘how to make a purposeful, profitable income online’ made by one of my now mentors. This is the point where everything changed..

After watching this one 20 minute video I was pretty much in. I couldn’t believe i found something that ticked every single one of my boxes..

It was, sustainability, holistic health, community, personal development, abundant compensation.. it was FREEDOM.

I have never felt such a strong pull towards anything. The synchronicities were out of this world and something I could not ignore.

So I saved up, invested, and launched Freedom on Tap in February of 2021.

I followed my gut and invested in my future despite my circumstances and doubt from people around me. The more I followed that feeling.. the more magic started to flow into my life.

Now I’m a travelling online business owner and mentor, working remotely currently in Central America! Not to mention I’ve found my community in this business. I’m in complete control of my life, I don’t answer to anyone, every decision I make is for me.

Now, I create my reality.

With the help of our online community and training platform I’ve had the pleasure of learning from and working with some of the leaders in our industry. Now I’m a conscious business mentor helping young people wanting more out of life start and scale their own online business to create true personal freedom.

The goal is to create a new paradigm for living and share the techniques and strategies I’ve used so that you can build a successful, heart-centred business from the ground up.

I’m Em, this is my story and it could be yours too.

Your turn